For years, app growth strategies have prioritized acquisition. Retention, engagement, and lifetime value were often treated as downstream effects. That balance is shifting. As competition intensifies ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

Kadam: new technologies, improved retargeting, started redesign, participation in global conferences, and awards ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

In-app purchase revenue from apps surpassed games for the first time in the second quarter of 2025, marking a major inflection point for the app economy. Apps on the Apple App Store and Google Play ...

A comprehensive new study has found that music integration is now essential for app success, with 84% of users saying adding music to social content is a must-have feature. The Music Impact Report, ...

With the rise of mobile internet, the mobile gaming industry has become a cornerstone of global digital entertainment. Mobile games are everywhere, fundamentally changing the way people play and ...

Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company made $160 billion from advertising revenues in ...