Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...

If you suspect an after-click abyss in your funnel, run this simple diagnostic: Tap your latest ad from Instagram or TikTok.

Traditional search rewarded the brands that could win the click. In an AI-first environment, your goal is to earn a place in ...

CMO Saurabh Jain reflects on how 2025 reshaped real estate marketing, touching on digital-first discovery, rising media costs ...

WPP Media’s Head of SEO MENA, Gurdeep Matharu outlines how brands can navigate the new and complex era of AI search.

The book gives Indian marketers a language to challenge bad measurement, weak strategy and performance theatre ...

Forget ancient dynasties. Travel platform Egypt Beyond's new era of journeys immerses you in exclusive experiences.

Next year will not be defined by one channel or one platform; it will be defined by whether B2B marketers accept a new ...

Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

Most switching happens only after a shock. Until then, advertising competes against inertia, habit and the desire not to think.

The classic marketing funnel, that neat, straight line from awareness to consideration to purchase, has irreparably changed. It's been replaced by a faster, fluid journey driven by consumers who find ...

Instead of overwhelming employees with endless messages, organizations should focus on communicating what actually matters.