It’s no secret that we’re living in the age of New Vinyl. Kids are digging record players out of their parents’ attics, tween-y retailers like Urban Outfitters have dozens of turntables to choose from ...

All a kid wants (and needs!) are headphones. Give a tween a pair of Apple Airpods 4, and you will be their favorite person until at least high school. (They're also a favorite of the adults over here ...

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Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

Not too long ago, networks like Disney Channel and Nickelodeon ruled the airwaves—and the hearts of preteens. This shift has implications beyond entertainment. According to experts, the disappearance ...

The 12-year-old had started isolating herself and had an "obvious switch" in her energy and priorities Getty A mom is sharing the remarkable story of what happened when she took her daughter's ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...