There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted. Those metrics are evolving.

Appetite Creative's Jenny Stanley makes a case for how connected packaging engages with consumers and builds lasting brand ...

Honour Social Innovators Too: Sudha Murty Cites QR Code Inventor's Example Sudha Murty highlighted how innovations like the idli grinder have transformed lives, particularly those of women, yet their ...

Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where most campaigns stall. If anyone has ever ...

Uniqode’s report shows that most teams put their weight behind social media and email, while QR Codes on ads rank only sixth in BFCM promotional channel usage. That puts QR Code adoption well behind ...