Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Jaguar, acquired from Ford along with Land Rover in 2008 by India’s Tata Group to create JLR, has been a problem for years. Attempts by original JLR boss Ralf Speth, a former BMW exec, to reinvent ...

Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. There is no more vaunted but troubled brand than Jaguar, nor one with more ...

This video features the Jaguar XJR-14 with its Cosworth engine. The footage also includes the Jaguar XJR-15 and XJR-12 V12 racecars. The recording captures start up, running, and track action with ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...

Thomas has spent two years working in the auto journalism industry, contributing to a UK-based newspaper and writing for Euronewsweek. A full-time writer and lifelong engineering enthusiast, he now ...

Today's Nice Price or No Dice Jag offers the incongruity of driving an English drawing room interior motivated by the massive horsepower a supercharged V8 can provide. What should that be reasonably ...

Tom Walkinshaw Racing or TWR is one of the most illustrious names in British motorsports. It’s the same brand that created the likes of the XJ220 and XJR-15 roadgoing supercars of the early 1990s. Now ...