Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

DEAR ABBY: My 11-year-old daughter, “Emma,” has a group of six to eight friends she has played with at school, in scouts, parties, etc., for more than three years. Eight months ago, one of the girls, ...

In this video, I showcase mini emergency kits specifically designed for tween girls. These kits include essential items needed in emergencies at school and are perfect for stashing in a backpack. This ...

"Glow-up routines" encourage kids to buy and use lots of beauty products to change how they look. These routines can damage young skin and lead to stress, low self-esteem, and unhealthy habits.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Walmart’s tween section is packed with fall necessities, from ...

The nurses were reportedly fired over alleged HIPAA violations regarding the now-deceased girl. Fifteen nurses at a children’s hospital in Washington were fired after a 12-year-old Black girl ...

CHICAGO -- There is a new warning about the skincare obsession among preteen girls on social media. New research finds that girls as young as 7 are sharing their skincare routines, sometimes using ...

A fashion-forward try-on haul showcasing the latest in teen trends. US airman found dead in Japan Former Trump lawyer Alina Habba's appointment as U.S. attorney for New Jersey was 'unlawful,' judge ...

Scroll down to find out how to save money at Easter A MUM has left people divided after showing off the huge designer haul she bought her tween daughter for Easter. Easter is a wonderful time to get ...

New Delhi [India], April 16: In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs--Sonam Daruka and Shweta Sinha--are ...