The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google’s display of MLS listings via HouseCanary’s ComeHome is fueling debate over IDX data rights and broker consent.

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

A key Google partner is starting to display home listing details directly in search results, prompting some industry experts ...

OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot, ...