Every industry has its moments of pause, brief and rare windows where the pace of change eases just enough for us to see the ...

Global network realignments in 2025 led to senior leadership elevations, cross-network role expansions, high-profile exits ...

Saatchi & Saatchi won the creative mandate for Aviva after a competitive pitch, while Tuborg appointed Lowe Lintas for its ...

When a jeans campaign becomes a culture war battleground, it forces us to step back and take a wider view of society.

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Explore strategies for creative workflows with moodboards and ad libraries. Learn to populate moodboards and analyze ...

From AI creative and retail networks, to agentic commerce, many advertisers will climb to the top of mountains and look down. They will resign strategies to give up more control to technology in ...

The savvy, creative experts in the advertising industry understand the impact of key words in getting consumers’ attention.

So begins Icelandair’s alternative take on the Christmas ad from creative agency Hvíta Húsið. The spot puts the legendary Icelandic folklore character at the center of a darkly comic story about ...

The ad industry in Australia and Asia will be saddened to hear of the passing of renowned award-winning creative Phil ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Many in the ad industry in the UK, Australia and Asia will be saddened to hear of the passing of awarded creative John Bailey ...