I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...

LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel. What’s new.

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...