As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Kadam: new technologies, improved retargeting, started redesign, participation in global conferences, and awards ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

For years, app growth strategies have prioritized acquisition. Retention, engagement, and lifetime value were often treated as downstream effects. That balance is shifting. As competition intensifies ...

New research on how shifting user expectations are reshaping privacy, advertising, and monetization. Consumer privacy concerns are rising, but so are opportunities for publishers and advertisers who ...

Spain is a growing app economy, after being in the shadow of the UK, France and Germany for more than a decade. Smartphone usage is high in Spain in comparison to other European countries, with over ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Developing and launching a mobile app is just one side of the coin. Given mobile is responsible for 70% of screen time and 92% of the time is spent on mobile apps, the other side optimizes the app to ...

My name is Kira Chesalina. I am the creative director at Appska, an international performance marketing agency. We run advertising campaigns based on our own strategy of working with bloggers from ...