Social media has been exposing various retail secrets, including those in the beauty industry. Ulta staffers have shared ...

The way beauty companies handle unsold inventory has become one of those things customers are only learning about because ...

HOLMDEL, N.J. (CBS Local)-- A black woman says an employee at an Ulta Beauty store in New Jersey told her that her skin was "too dark for most colors in the store" after she arrived for a makeover.

Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

C-beauty officially lands on America’s biggest beauty stage, testing US demand for Chinese-designed, storytelling-driven makeup.

RELATED: 11 Best New Sephora and Ulta Gift Finds. Lovenotes Pink Woods by Ariana Grande is the fragrance of winter, with ...

When you think of the ‘90s, one of the first things that comes to mind is the iconic supermodels of the era and the unforgettable beauty looks they wore. For many of us, Naomi Campbell, in particular, ...

WandaVision fans, get ready to head to Ulta as there's now a makeup collection inspired by the Marvel TV show. The superhero Disney+ series has teamed up with the beauty retailer on an exclusive range ...

Christmas might be this week but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta ...

Ulta Beauty continues to steadily grow its revenue and profits. The retailer has over 1,300 stores and operates in more than 300 Target outlets. Ulta is leveraging social media to attract Gen Z ...