In today’s digital world, how we consume sports has drastically changed. Gone are the days when fans were bound to their televisions for live sports broadcasts. Now, thanks to streaming platforms, ...

As advertisers continue adding streaming to their budgets, connected TV (CTV) has quickly become the centerpiece of the modern media strategy. With better targeting and more measurable outcomes, CTV ...

Rohit Sharma has smashed a 36-ball fifty while Virat Kohli has gotten off to a brisk start in Delhi's chase against Andhra in ...

IMG, the sports marketing agency, has extended its agreement to broadcast the Premier League to the inflight and cruise markets on Sport 24, for the next three seasons. Under the agreement, Sport 24 ...

Sport 24, the in-flight and on-ship entertainment service owned by international sports agency IMG, has renewed its broadcast partnership with English soccer’s Premier League for another three years.