‘Never Let a Friend Lose His Swagger’ by Wieden+Kennedy Portland shines a humorous light on lonely guys with a series of over-the-top dramatized spots. The commericals, made with Old Spice’s usual ...

Old Spice and Walmart partner with America’s Promise Alliance, Big Brothers Big Sisters of America, and C.H.A.M.P.S. Male Mentoring Program to Promote the Power of Mentorship as Part of the Brand’s ...

Old Spice, the so-called “mark of a man” deodorant, is leaving agonizing marks on many men who suffer from bad reactions to it, according to a class-action lawsuit. The suit, filed earlier this month, ...

Old Spice is best known and loved as a scent, but this equity doesn't always translate to sales success. In 2008, “Glacial Falls” was the worst-performing scent in the entire Old Spice portfolio—a ...

Inspire tangible change at the community level by pushing beyond the limits of a typical brand retailer- brand activation. We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

In an offseason headlined by Chad Ochocinco being named to the 2010 Pro Bowl and Marvin Lewis earning AP Coach of the Year, the Cincinnati Bengals should also be proud of where they stand in the first ...