Medium format and 35mm film cameras have difference prices, styles, and uses. Here's which one you should get depending on ...

Inspiring the new digital Fujifilm GFX100RF is a long line of Fujifilm fixed-lens rollfilm cameras dating from the late 1970s ...

It's all about CMOS sensors in the medium format camera world at the moment. Just a couple of days ago, Hasselblad announced that it would launch the world's first CMOS-sensor-toting medium format ...

Hasselblad's latest model shows how medium-format cameras are getting smarter and easier to use. Beyond the gargantuan sensors, the most notable thing about Hasselblad's latest flagships is the tech ...

The Viltrox AF 35mm F1.2 Lab lens is now available for Z-mount. The EOS R6 III did well at almost every test we put it ...

Last year, Italy's Samuel Mello Medeiros hit Kickstarter with a chunky add-on that gave old 35 mm cameras a new lease of digital life. Now he's returned with a camera back that performs similar magic ...

With the release of what is probably the first affordable Medium Format digital still camera by Pentax, it makes us wonder whether Medium Format video is a thing that makes any sense Pentax's new ...

Fujifilm follows up its 50-megapixel mirrorless medium-format GFX 50S and 50R models with the 102MP GFX100, both the least- and most-Fujifilm-like camera the company's delivered in quite a while. It's ...

Stephan Schulz, the Head of Professional Photo at Leica Camera AG, and his team face two of the most fundamental – and tricky – issues in marketing strategy: How do you tack when one of your core ...

Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R ...

is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has just officially announced its ...