Jupiter Media Metrix today reports that while interactive television (iTV) shopping will account for 44% of total U.S. TV-based shopping by 2005, advertising on iTV will comprise only 7% of U.S. TV ...
It was only days ago that Canoe Ventures, the advanced television JV of the nation’s top cable companies, and the ANA released findings from a year-long study of interactive television (iTV) ...
Audi has commissioned a third iTV ad from Carlton Active, this time to promote its A4 Avant model. Recent commercials have been for the Audi A2 and the Audi A6, which have been broadcasting on ITV ...
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