Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...

We don’t just tolerate ads over Christmas, we adore them with their themes of goodwill, love and overcoming adversity. Here ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...

University of Westminster provides funding as a member of The Conversation UK. This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...

Facebook recently announced it would prioritize posts from friends and family over those from publishers. The implication? An already diminished organic reach will decline even further. Related: How ...