Elf on the Shelf has become a Christmas tradition for many families. Not only is it fun for kids, but it gives them a reason to be on their best behavior — for the sake of Santa Claus’ gifts.

In addition to bringing back the delightfully sweet Sugar Cookie Toast Crunch cereal for the holiday season, General Mills has a new cereal hitting shelves soon, and this one is sure to get you in the ...

Kellogg’s and The Elf on the Shelf have developed a chilly cereal in time for the holiday season. Kellogg’s The Elf on the Shelf North Pole Snow Creme Cereal is the first cereal that “deliciously ...

If you have Elf on the Shelf fans in your house, Kellogg’s has a new cereal that is sure to get them excited for breakfast. New limited-edition Elf on the Shelf Hot Cocoa cereal features cocoa-coated ...