In “The Variant,” an episode from the Disney+ hit streaming show Loki, it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet ...
In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin ...
As Emily in Paris returns — this time to Rome — we break down how brands can nail product placement in film and television ...
Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar tech entrepreneur Omar Tawakol announced the public launch of Rembrand, a ...
With advertising frequency and reach issues continuing to challenge the media industry, one recent study says 70% of brands will look to shift around 10% of media budget into entertainment product ...
Refrigerators aren’t movie stars, but they can pose a particular problem when they have a cameo onscreen. When Larry David casually opens the door in “Curb Your Enthusiasm,” those shelves need to be ...
The film "It Figures" presents the challenges faced by a craft salesman named Joe, who aims to improve dairy department sales in grocery stores. Joe encounters competition and inefficiencies, such as ...
Product placement is a valuable tool for streamers such as Netflix that do not support advertisements. For “Stranger Things,” which is nothing short of a cultural phenomenon, brands with product ...
Beth L. Fossen receives funding from the Marketing Science Institute. In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, ...
In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin ...
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