Weight Watchers has rebranded as WW as it shifts its focus towards “wellness” as a whole, rather than just weight. The organisation which now has around 1.3million members who attend meetings ...

Weight Watchers International is trimming its name. The company will become known as “WW” as it rebrands itself as a health and wellness organization that goes beyond weight loss. "We will never ...

In a marketplace where technology and unprecedented amounts of data now allow marketers to finely segment and narrowly target niche markets, many brands are struggling with broadening their appeal and ...

D360 is specifically designed to meet the needs of a digitally savvy, always-on and on-the-go member. The experience is powered by a new group of inspiring WW Coaches who have expertise in what ...

After 55 years, weight loss giant Weight Watchers is changing its name to WW to capitalise on the global wellness boom. Making a conscious decision to drop the word ‘weight’, the rebrand to WW comes ...

Yesterday, America and Oprah’s most trusted diet system, Weight Watchers, announced that, along with changing its name to the verbally awkward WW, the brand was pivoting from weight loss to a new ...

Weight Watchers has changed its name - and it also has a new tagline. The global dieting brand with 4.5million members is being renamed WW as it wants to remove the focus on weight and be about ...

NEW YORK, April 16, 2019 (GLOBE NEWSWIRE) -- Weight Watchers International, Inc. (Nasdaq:WTW) ("WW"), a global wellness company and the world's leading commercial weight management program, today ...

Jefferies upgrades WW International (NASDAQ:WW) to a Buy rating on its view the company has evolved past a diet player to a personalized wellness concept. "We believe the COVID-19 health crisis ...

Weight Watchers, the point-tallying diet brand founded in the 1960s and immortalized in modern diet culture by Oprah Winfrey, is on a wellness journey. This week, the brand announced they no longer ...