There are many factors that influence our travel decisions. Sure, stunning pictures on Instagram play something of a role. But the leading influencer of travel decision making is not a high-paid ...

Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending ...

A new study found that travel companies spent $2.31 billion on digital, print and television advertising through October 2021. According to advertising intelligence platform MediaRadar, the over $2 ...

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success ...

In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they ...

Should you invest in blog content or email content for your travel brand? Take a look at the factors and benefits of both types of content. Less than five years ago, starting a blog was a huge ...

PHOENIX--(BUSINESS WIRE)--Beginning this week, the Arizona Office of Tourism (AOT) debuts a new travel and tourism advertising campaign promoting the Grand Canyon State as a world-class, leisure ...

To succeed in a highly competitive environment such as travel, you need to choose an appropriate advertising strategy that correlates with your business’s goals and priorities (without going bust in ...

So says the World Travel & Tourism Council (WTTC), which also found that Asia-Pacific is expected to be most heavily impacted with up to 49 million jobs at risk throughout the region, representing a ...

As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor ...

Economic uncertainty has caused marketers to slash their advertising budgets. But consumers are traveling and companies like Booking Holdings and Carnival are boosting ad spend. The travel industry ...