Morning Overview on MSN
Jaguar says its radical rebrand happened because the old plan failed
Jaguar has admitted something most legacy luxury brands rarely say out loud: its previous reinvention simply did not deliver. After years of sliding sales, polarizing design choices and a muddled ...
Giorgi Tedoradze, the Georgia-based industrial designer better known as "tedoradze.giorgi" on social media, has a quick CGI idea regarding Jaguar's troubles ...
Motor1.com on MSN
Jaguar explains its radical rebrand: The old strategy 'didn't work'
Jaguar sales have continued to decline, falling to the low five-figures ahead of the brand’s production winddown. Last year, when the company announced its strategy, former Jaguar CEO Adrian Mardell ...
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