As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see whether ...

STORY: Woods told Reuters that his collection grew steadily after that first car. These days, his vehicles are part of his life. When he married, he used Hot Wheels as wedding favors. His six-year-old ...

I attended my last major event of 2025, and, of course, it was about cars. They were tiny ones, but there's just as much joy ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

Toys that were once just childhood amusements are emerging as real investment assets, albeit unpredictable ones. While access to online marketplaces has contributed to the rise in investing in toys, ...

Not all Hot Wheels collectibles are created equal. Some are significantly more exciting, rarer, and even more expensive on the second market than others.

1969 Pink Rear-Loading Beach Bomb: Only two exist, valued at $80,000 - $125,000. 2008 Diamond Encrusted Hot Wheels: Most expensive toy car at $140,000+. 1968 Over Chrome Mustang: Worth $40,000, ...

Hot Wheels are one of the most beloved and iconic toys. They’re one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not always.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today ...