Rising menu prices have caused traffic to dip at fast-food restaurants as economic concerns push their core customers to rein in discretionary spending. But fast-food companies that are already ...
McDonald’s is leaving “no stone unturned” when it comes to finding ways to drive traffic-led growth and strengthening its value leadership, according to CFO Ian Borden. After two straight quarters of ...
Ever since McDonald’s Corp. relaunched its popular Monopoly game this past Monday, customers have likely been sizing up their odds to win a range of prizes — from free food to $1 million in cash. But ...
Rising fast-food prices changed how Americans viewed McDonald’s, forcing the chain to rethink deals, menus, and value to win ...