Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

Over this past week, many of us listened to some very accomplished speakers at both the Forbes Under 30 Summit and Money 20/20, gaining some pretty useful insights in the process. One subject that ...

You know your business inside and out, so writing engaging, exciting content for your blog, social media posts, or online ads should be a breeze, right? It’s natural to assume that you can pull ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

Event marketing usually involves various channels, such as email, video, Google ads, and social media. While some platforms are simple to use, social media provides many different options for ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted. Those metrics are evolving.

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...

Think back just a decade ago when discovering a music festival meant stumbling across a poster at a record shop or hearing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of human interaction is more important than ever, in my opinion, and this is ...

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...