Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

Clothing is an essential item people must have. On the surface, this gives the impression that opening a clothing store is a business no-brainer. In reality, fashion is complex, with different styles ...

The future of online fashion sales belongs to independent fashion designers. Learn how DTC fashion brands are disrupting big ...

Fashion executives expect to spend more on brand marketing than performance marketing in 2024. Credit: Shutterstock. According to McKinsey’s State of Fashion 2023 report brands may lean into brand ...

To receive the Vogue Business newsletter, sign up here. This story is part of The Business of Influence, a series charting the evolution of fashion’s creator economy, where there’s profit to be made ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...

Forbes contributors publish independent expert analyses and insights. I write about fashion, beauty and home décor. If you looked at your Instagram, Twitter and any form of social media this past ...

Marks & Spencer has confirmed it is preparing to launch a new format store, in the shape of a standalone branch offering a “curated” edit of its womenswear, menswear and beauty ranges. The store, ...