There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...

You know the question is coming, because it comes every year. You know who is going to ask it, because that person asks it every year. It’s just a matter of when—perhaps at the end of a difficult ...

Consumers are increasingly looking to support companies that align with their personal values — and employees are looking for workplaces that give back. In building a social impact initiative, ...

The ongoing shift to digital as a predominant means for consumers to interact with sellers has significant implications for marketing, product design, customer service and other corporate functions.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The healthcare and ...

Forbes contributors publish independent expert analyses and insights. John Ellett writes about topics that impact CMOs and their teams. After almost a year of escalating hype about AI, the ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry.

IMPACT Marketing 40 Under 40, 2023 honoured the best marketing professionals in Mumbai. The glittering evening saw eminent leaders, and industry experts gather to celebrate the remarkable achievements ...

Living near Paris, Iyane (He/Him) is mainly covering Japanese media on DualShockers. He started his writing career in 2018 after being scouted for his blogging and talent for live-translating Japanese ...