Hy-Vee is getting into fitness with the largest specialty fitness retailer in North America. The Midwest supermarket chain is partnering with Johnson Fitness & Wellness, which operates 91 stores ...

West Des Moines-based Hy-Vee will begin opening fitness equipment showrooms in some of its grocery stores in its eight-state region. The chain said its Grimes store will be the first location for a ...

With an eye toward whole-body health—and a whole new experience for customers—West Des Moines, Iowa-based Hy-Vee announced it will open fitness equipment showrooms in select Hy-Vee stores in ...

Each in-store showroom will provide several types of fitness equipment for customers to view and try out, including treadmills, elliptical machines and exercise bikes. The showrooms will be digitally ...