Brand identity is the way a company or a brand wants to be identified by existing and potential customers. Companies convey brand identity through a variety of communication vehicles, including ...

Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

Brands that evolve their identity thoughtfully and strategically thrive in the digital age, where perception drives value and ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements ...

Creating a brand identity is one of the first steps you’ll take when establishing a business. Your brand identity is what’s responsible for adding color, personality, and appeal to your core products ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Eon Prime Intelligent Alliance Office announced a new brand visual identity and website upgrade, with founder Augustus ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

The refresh includes a black wordmark replacing the pink and green logo and a redesigned website with an updated layout and navigation for clearer product information.